13801 Seminar: Electronic Markets

Credits: 3 graduate credits in Business Administration

Prerequisites: 36 graduate credits in Business Administration, including Operations Research, Accounting for Managers, Marketing, Management and Organizational Behavior, Financial Management, Corporate Law for Managers. Registration for the seminar is conditional on approval of the program director.

The seminar comprehensively discusses how Information Technology supports inter-organizational relationships in electronic markets and the role of information goods in these markets.

Objectives: To understand and analyze the influence of electronic markets on organizations and industries; To apply insights acquired in the seminar to locate opportunities for competitive uses in electronic markets; To evaluate the significance of alternative actions in electronic markets by analyzing the firm value chain and the industry value chain.

Structure: Each tutorial session is devoted to a survey of the literature and a discussion of issues relevant to topics of the seminar; Each student formulates a topic to analyze and proposes a specific seminar topic; Each proposal is discussed at the sessions; Students determine a schedule with the seminar coordinator for the presentation and submission of the paper; Students present their papers to the group and the seminar coordinator for discussion and critique.