13043 Entrepreneurship: Theory and Practice
Credits: 3 graduate credits in Business Administration / International Management
The course is based on Entrepreneurship (8th ed.), by R.D. Hisrich, M.P. Peters and D.A. Shepherd (McGraw-Hill, 2010); on a reader with key articles in the wider domain of business entrepreneurship, and material that includes Israeli and international cases.
The course aims to introduce students to one of most important topics in business administration in its theoretical and practical aspects. Business entrepreneurship means taking responsibilities and risks in delineating and implementing business strategy or in launching a new venture. As such, business entrepreneurship is based on the generation of economic value, innovativeness and creativity. Business ventures constitute important and critical levers in economic and social growth.
Topics: Part I: The entrepreneurial perspective – Entrepreneurship and the entrepreneurial mind-set, Entrepreneurial intentions and corporate entrepreneurship, Entrepreneurial strategy: generating and exploiting new entries. Part II: From idea to opportunity – Creativity and the business idea, Identifying and analyzing domestic and international opportunities, Intellectual property and other legal issues for the entrepreneur. Part III: From the opportunity to the business plan – The business plan: creating and starting the venture, The marketing plan, The organizational plan, The financial plan. Part IV: From the business plan to funding the venture – Sources of capital; Informal risk capital, venture capital, and going public. Part V: From funding the venture to launching, growing and ending the new venture – Strategies for growth and managing the implication of growth, Accessing resources for growth from external sources, Succession planning and strategies for harvesting and ending the venture.