13015 Competitive Business Strategy
Credits: 3 graduate credits in Business Administration
Prerequisite: Admission to the graduate program in Business Administration
Author: Avi Fiegenbaum (with Zachary Sheaffer)
Objectives: To impart knowledge about strategic management in a global setting. To provide students with strategic thinking ability based on an understanding of the structure of competition in turbulent business environments as well as a strategic perspective predicated on skills and capabilities such as three-dimensional diagnosis of the firmís positioning (intra-organizational, extra-organizational and temporal dimension) in relation to the competitorsí positioning.
Topics: Strategic Reference Points (SRP) theory and ways to maximize the organizationís performance: the importance and implementation of the theory in improving sustainable business positioning; Competitive structure, strategic groups and their affinity to the relative positioning of organizations; Industry analysis; The board of directors and its pivotal role in directing the organization; Organizational positioning in a hypercompetitive environment, setting the organizationís expansion limits and their limitations; Dynamic global strategic management; Developing and assimilating global strategy.