13013 Issues in Consumer Behavior

Credits: 3 graduate credits in Business Administration / Management, Marketing and Advertising

Prerequisites: Operations Research, Accounting for Managers, Marketing, Management and Organizational Behavior, Financial Management, Corporate Law for Managers

Author: Aviva Geva

The course acquaints students with psychological and social theories explaining consumer behavior and their implications on marketing management.

Topics: Consumer attitudes and decision-making in shopping and consumption; Reasoned buying behavior; Low-involvement consumer behavior; The effect of the social and cultural environment on the consumer; Ethical aspects of consumer behavior; Consumer behavior in Internet purchases.