13013 Issues in Consumer Behavior
Credits: 3 graduate credits in Business Administration / Management, Marketing and Advertising
Author: Aviva Geva
The course acquaints students with psychological and social theories explaining consumer behavior and their implications on marketing management.
Topics: Consumer attitudes and decision-making in shopping and consumption; Reasoned buying behavior; Low-involvement consumer behavior; The effect of the social and cultural environment on the consumer; Ethical aspects of consumer behavior; Consumer behavior in Internet purchases.