10532 Communication as Culture 1

Credits: 6 advanced credits in Communication or in Sociology & Anthropology

Prerequisites: 36 credits, including Introduction to Mass Media. Students must also fulfill all English requirements and take bibliographic instruction in the Library.

Authors: Tamar Liebes, Amit Kama, Miri Talmon, David Levin

The course deals with contemporary communication as a locus for daily negotiation of meaning and identity.

Topics: Television as an everyday cultural environment popular communication is also culture; What is culture?; Mass communication as everyday culture; Producing texts as negotiation; Semiotic-structural analysis of popular culture; Soap opera, news discourse, advertisements a demonstration of semiotic-structural analysis. Generating meaning as an encounter between the text and the readers encounter with the media (contextual constraints, media constraints, textual constraints); Active reading generating meaning by interpretive communities, critical ability, pleasure and subversion, multiculturalism and the constraints of hegemonic discourse.

1Students may write a seminar paper in this course, although it is not required.